Take The Assessment
Home Podcast Books News About Take The Free Assessment

Scale The Business You Already Built

For founders who proved it works, and now need it to scale.

Discover Where Your Business Is Stuck

Get your assessment.

Take The Free Assessment
Trusted By
Free Soul University of Leicester De Montfort University

Learn From Women Who've Actually Built It

Truthfully Podcast

Truthfully Podcast

Unfiltered conversations with founders on what it actually takes to build, scale, and sustain a business.

Catch The Latest Episodes
Be So Good That You Can't F*cking Break

Your Guide For Growth

A direct, no-nonsense guide to building discipline and the mindset required to execute at a higher level.

Get The Book
Her Wisdom

Built With Intention

Her Wisdom is the business education platform, founded by Chloe Ndaya, designed to help women build and grow with structure and direction.

Discover Our Story

News And Updates

View All News
A Podcast Interview With JA Social Suite
Podcast

A Podcast Interview With JA Social Suite

Chloe's conversation with Abbie on JA Social Suite's show is officially live, listen on Spotify or Apple Podcasts now.

Read More
Young Visionary of the Year, Finalist
Recognition

Young Visionary Of The Year, Finalist

Chloe has been named a finalist for Young Visionary of the Year at the CCC Awards 2026, recognised alongside HSBC, John Lewis, and the Financial Times.

Read More
Speaking at University of Leicester
Speaking

Speaking At University Of Leicester

Chloe spoke on the panel for Do You Hear Me Too?, a student-led event at the University of Leicester, on being shameless, being overlooked, and becoming the woman you want to be.

Read More

Unfiltered conversations with founders on what it actually takes to build, scale, and sustain a business.

Khadija Owusu
Featured Episode

How To Think Like A Founder

Award-Winning Doctor and Forbes 30 Under 30 Honouree, Khadija Owusu breaks down the realities of entrepreneurship. From understanding your purpose to overcoming internal blocks like fear, perfectionism, and waiting for permission.

YouTube Spotify Apple Podcasts
How To Scale Your Business, with Serena Miller, Georgia Jasmin and Vanessa Boachie
Recent Episode

How To Scale Your Business

Community Leader Serena Miller, Serial Entrepreneur Georgia Jasmin, and Psychotherapist Vanessa Boachie break down what really moves a business forward. From why delegation is the shift between five and six figures, to how undercharging repels your ideal clients, and why passion alone will not sustain you without support.

YouTube Spotify Apple Podcasts

Explore More Conversations

Watch and listen to every episode of Truthfully, wherever you are.

Watch On YouTube Listen On Spotify Listen On Apple Podcasts
Who We Are

The Platform For Women Scaling The Businesses They've Already Built

Chloe Ndaya

Her Wisdom is for the woman who has done the hard part.

She's already built something real. This isn't day one.

But somewhere along the way, the business has hit a ceiling, and the ceiling is her. Every customer, every decision, every late night. If she stops, the business stops.

The way through isn't more effort. It's recognising exactly where the business is actually stuck, and having a structured, honest way to work through it.

We help her grow through four things:

01

Mindset

Most of what stops a woman from scaling isn't the market. It's how she thinks about money, about being seen, about charging more, about being in charge. We help her work through what's actually in the way.

02

Identity

Most women in business look the same as everyone else who does what they do, so customers compare them on price and little else. We help her get clear on what makes her different and why someone should choose her.

03

Money

Knowing how to make money isn't the same as knowing how to keep it. We help her set a real revenue number and reverse-engineer the plan to hit it, while understanding what it actually costs to deliver what she sells, what it costs to earn a customer, and how to price and reinvest so growth adds up.

04

Systems

A business that depends on the founder doing everything will never scale. We help her build the routines and structures that let the business run consistently, so growth becomes something she can repeat.

Who Her Wisdom Is For

01

The woman already running a business who has hit a ceiling and needs to scale without doing more herself.

02

The woman building alongside a 9 to 5 with paying customers and a plan to go full-time.

Chloe Ndaya

The Journey Behind Her Wisdom

Before founding Her Wisdom, Chloe Ndaya spent years in the corporate banking sector, working her way up while quietly building something on the side. When she made the move from hospitality into finance, she was vetted and chosen by three leading banking institutions, HSBC, British Business Bank, and Metro Bank, all at the same time. She started her business while still in her nine to five, balancing both without a clear model, just a clear conviction: she wanted to build something that could serve women at scale, not just reach a few.

In that first year, two things became obvious.

The first was what she was consuming. Business education (the podcasts, the frameworks, the conversations about scaling) was coming almost entirely from men, and almost entirely from America. The advice wasn't wrong, but it wasn't built for her. Not for a woman in the UK, not for the specific mechanics of building a business that lasts, and not for the stage she was trying to reach.

The second was what was missing from the conversation entirely. There was plenty being said about content, visibility, passion, and the promise of making money. But almost nothing about how. Nobody was talking about business models, about the structures that actually create scale, about what it operationally takes to grow a business past the point where the founder is doing everything herself.

That gap became Her Wisdom.

But Chloe made one decision early that shaped everything: it wouldn't just be her voice. Because scaling a business isn't one-dimensional, and one person's experience, however real, is still only one perspective. Her Wisdom was built to be multidimensional. Different women, different industries, different paths to growth, brought together so that the woman learning from this platform gets the full picture, not a single playbook.

The focus has since shifted to match who the platform was always attracting: not the woman just starting out, but the woman who has already built something real, has paying customers, and has hit the ceiling that comes next. The one who needs structure, strategy, and the right expertise to break through it, not more motivation.

That's who Her Wisdom is for. And that's what it was built to give her.

Newsroom

News And Updates

Brand news, recognition, and appearances, updated as things happen.

A Podcast Interview With JA Social Suite
Podcast

A Podcast Interview With JA Social Suite

Chloe's conversation with Abbie on JA Social Suite's show is officially live, listen on Spotify or Apple Podcasts now.

Read More
Young Visionary of the Year, Finalist
Recognition

Young Visionary Of The Year, Finalist

Chloe has been named a finalist for Young Visionary of the Year at the CCC Awards 2026, recognised alongside HSBC, John Lewis, and the Financial Times.

Read More
Speaking at University of Leicester
Speaking

Speaking At University Of Leicester

Chloe spoke on the panel for Do You Hear Me Too?, a student-led event at the University of Leicester, on being shameless, being overlooked, and becoming the woman you want to be.

Read More
Back To News

A Podcast Interview With JA Social Suite

Recorded July 2026

A Podcast Interview With JA Social Suite

Chloe recently joined Abbie for a conversation on JA Social Suite's show, a step outside Her Wisdom's own studio and into a genuine partnership with another founder building in this space.

The conversation covered Chloe's debut book Be So Good You Can't F*cking Break, and dug into what it actually takes to master consistency and discipline in business. They also spoke about stepping into true leadership, overcoming imposter syndrome, and owning your power as a woman in business, while staying grounded in profitability rather than passion alone.

The episode is officially out now, listen or watch below.

Watch or Listen on SpotifyListen on Apple Podcasts
Back To News

Young Visionary Of The Year, Finalist

CCC Awards 2026

Young Visionary of the Year, Finalist

Chloe Ndaya was named a finalist for Young Visionary of the Year at the CCC Awards, held in February 2026, out of hundreds of nominees.

The award recognises young people demonstrating a bold vision for themselves and the work they're building, and celebrates the drive, clarity, and long-term thinking behind that vision, not just early traction.

The CCC Awards are headlined by HSBC, with John Lewis, the Financial Times, and Mastercard among the event's partners, recognising community, corporate, and culture achievement across the UK.

Being named a finalist is a meaningful marker of the work behind Her Wisdom, and what it represents: a woman of colour building something in this space that hasn't existed in this way before, with the intention of creating lasting, structural impact for the women who come through it.

Chloe spoke more about what being named a finalist meant to her in a short reel posted on the CCC Awards' own page. Watch it on Instagram.

Back To News

Speaking At University Of Leicester

7 October 2026 · University of Leicester

Chloe Ndaya and the other panelists standing together after the event
Panelists listening during the discussion at the University of Leicester
Chloe speaking on the panel in front of the Do You Hear Me Too? screen
Students joining the conversation during the event
Two students writing during the event, with a prompt about what success looks like on the table
The panelists after the event

On 7 October 2026, Chloe joined the panel for Do You Hear Me Too?, a student-led women's panel and mentoring event at the University of Leicester. Students attended, and the event was hosted by Chelsea Aifuwa.

She spoke alongside Dipika Mistry, Family Law Partner at Weightmans; Ilouno Cyntha, Business Analyst at Bournemouth University; Henrietta O'Connor, Provost and Deputy Vice-Chancellor at the University of Leicester; and Leena Sodha, Deputy Head of the College of Science and Engineering.

Chloe spoke about being shameless. It means not being afraid to say or do the thing you want to, being okay with getting things wrong, and learning from it. When you allow yourself to make mistakes, you stop seeing them as failures and start seeing them as a learning curve. That builds confidence in your path and lets you step into who you want to become.

She also spoke about being in rooms where you can be overlooked, spoken over, or underestimated. Starting out as one of the youngest people on a corporate finance team at HSBC, she was told by older colleagues that she would need about three years in the role before moving up. It gave her more fuel to prove them wrong, and to prove herself wrong too, because she had been conditioned to believe it. Doubt from other people can shape how you see yourself and your path, so you have to believe you can do it.

Her one piece of advice for the room was to visualise the woman you want to become, and work backwards. If you want to earn a certain amount, ask what you can do now that moves you toward it. If you want a circle of successful people around you, ask who you need to network with now. If you want a certain kind of home, spend time in places where you can feel what that is like, so you condition yourself to believe it is possible. The same applies to self-esteem: create the identity in your head first, then work backwards from it.

Thank you to the University of Leicester, to Chelsea for hosting, and to every student who came.

Privacy Policy

Last updated July 2026

Who We Are

Her Wisdom Ltd is the data controller responsible for your personal data.

Company number: 15707304
Registered office: Icon Offices, 182 to 184 High Street North, London, E6 2JA
Contact: info@herwisdom.uk

This policy covers herwisdom.uk and our related activities, including the Truthfully podcast, the Founder Assessment, and our email newsletter.

Our online store operates on a separate platform and has its own privacy policy covering purchases made there. Her Wisdom Ltd remains the data controller in both cases.

What We Collect and Why

Founder Assessment
When you complete our Founder Assessment, we collect your name, email address, and your answers to the assessment questions. We use this to send you your results and to understand the challenges facing the founders in our audience.
Lawful basis: consent.

We may also use aggregated, anonymised patterns from Assessment responses to inform the development of our products, content, and services, including potential future tools built from this data. Individual responses are never shared or sold, and any future product built from aggregated data will be covered by an updated version of this policy before it launches.

Email Newsletter
If you subscribe, we collect your name and email address. We use these to send you content, updates, and information about our products and services. You can unsubscribe at any time using the link in any email.
Lawful basis: consent.

Podcast Guests and RISE Academy Experts
If you appear on the Truthfully podcast or contribute to RISE Academy, we collect your name, contact details, biography, photographs, and audio and video recordings of your contribution. We use these to produce, publish, and promote the content, and to administer our agreement with you.
Lawful basis: performance of a contract, and legitimate interests in promoting our content.

General Enquiries
If you contact us, we keep your message and contact details so we can respond and maintain a record of our correspondence.
Lawful basis: legitimate interests.

Who We Share It With

We do not sell your personal data. We share it only with service providers who help us operate:

  • Typeform, which hosts our sign-up form for the Founder Assessment
  • Kit, our email marketing platform
  • Netlify, which hosts our website and our Founder Assessment
  • Google Sheets, which securely stores Founder Assessment responses
  • MEGA, secure cloud storage for guest and expert records and signed agreements
  • Stripe, which processes payment for our book and handles checkout

Each of these processes data on our instructions. Some are based outside the UK. Where personal data is transferred internationally, we rely on the safeguards those providers have in place, including UK adequacy regulations or standard contractual clauses.

We may also disclose personal data where required by law.

How Long We Keep It

  • Assessment responses: 24 months from submission
  • Email subscribers: until you unsubscribe, after which your details are removed from our active list
  • Guest and expert records and signed agreements: six years from the end of our agreement, in line with the limitation period for contracts under the law of England and Wales
  • General correspondence: two years

Published podcast episodes and RISE Academy content remain available indefinitely, as set out in our contributor agreements.

Cookies

Our website does not use analytics, tracking pixels, or advertising cookies. Our hosting provider may set essential cookies required for the site to function securely.

Checkout for our book is handled by Stripe, which may use cookies to process your payment securely. Please see Stripe's own privacy policy for details on how they handle this.

Your Rights

Under UK data protection law you have the right to:

  • Request a copy of the personal data we hold about you
  • Ask us to correct inaccurate data
  • Ask us to delete your data
  • Object to or restrict how we process it
  • Withdraw consent at any time, where we rely on consent
  • Request your data in a portable format

To exercise any of these rights, email info@herwisdom.uk. We will respond within one month.

Where you have contributed to published content under a signed agreement, please note that our rights to continue using that content are governed by the terms of that agreement.

Complaints

If you are unhappy with how we have handled your personal data, please contact us at info@herwisdom.uk so we can try to resolve it.

You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection, at ico.org.uk.

Changes to This Policy

We may update this policy from time to time. The date at the top shows when it was last revised.

Terms of Use and Disclaimer

Last updated July 2026

About These Terms

These terms govern your use of herwisdom.uk. By using this website, you accept them. If you do not accept them, please do not use the site.

Her Wisdom Ltd is a company registered in England and Wales.

Company number: 15707304
Registered office: Icon Offices, 182 to 184 High Street North, London, E6 2JA
Contact: info@herwisdom.uk

Our online store operates on a separate platform with its own terms covering purchases made there. Those terms apply to any order you place through the store.

Using This Website

You may view and browse this site for your own personal use.

You may not:

  • Copy, download, print, reproduce or store content from this site
  • Republish, redistribute or commercially exploit our content
  • Scrape or systematically extract material from the site
  • Present our content as your own, or remove any attribution
  • Use the site in any way that is unlawful, or that damages or disrupts it
  • Attempt to gain unauthorised access to any part of the site or its systems

We may withdraw or restrict access to the site at any time without notice.

Intellectual Property

All content on this site, including text, images, audio, video, podcast episodes, frameworks, branding and design, is owned by Her Wisdom Ltd or used under licence.

RISE BY HER WISDOM is a registered trade mark of Her Wisdom Ltd in the United Kingdom in classes 35 and 41. Her Wisdom is a registered trade mark of Her Wisdom Ltd in the United Kingdom in class 41. The Truthfully podcast is our property.

Nothing on this site transfers any ownership or licence to you.

Where content features contributors, guests or experts, their contributions are governed by separate agreements with us.

Disclaimer

Everything on this website, including podcast episodes, articles, assessments, frameworks and any downloadable material, is provided for general information and education only.

It is not financial advice, legal advice, tax advice, investment advice, or any other form of regulated professional advice. Her Wisdom Ltd is not authorised or regulated by the Financial Conduct Authority, and nothing on this site should be treated as a personal recommendation.

You should seek advice from an appropriately qualified and regulated professional before making any financial, legal or commercial decision.

Any views expressed by podcast guests, contributors or experts are their own. They are shared in a general and personal capacity, do not represent the views of Her Wisdom Ltd, and do not constitute regulated advice.

No Guarantee of Results

We do not guarantee any particular outcome from using our content, tools or products. Business results depend on many factors specific to you, including your market, your decisions, your resources and circumstances outside anyone's control.

Any examples, case studies or results referenced on this site are illustrative. They are not a promise or projection of what you will achieve.

You are solely responsible for decisions you make and actions you take based on our content.

The Founder Assessment

Our Founder Assessment is a self-reflection tool designed to help you think about the stage your business is at. It is not a diagnostic tool, a professional evaluation, or a substitute for advice from a qualified adviser who knows your circumstances.

The assessment and any results provided to you are the intellectual property of Her Wisdom Ltd, provided exclusively for your own personal use. They may not be reproduced, redistributed, resold, copied, shared publicly, or used for commercial purposes in any form without our prior written permission.

Third Party Links and Services

This site links to third party websites and services, including our online store, our assessment tool and our email platform. We do not control those services and are not responsible for their content, availability, terms or handling of your data. Your use of them is subject to their own terms.

Availability of the Site

We aim to keep the site available, but we do not guarantee uninterrupted access. The site may be unavailable for maintenance, technical reasons, or matters outside our control. We may change, suspend or discontinue any part of the site at any time.

Limitation of Liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be excluded under the law of England and Wales.

Subject to that, we are not liable for:

  • Any business loss, including loss of profit, revenue, contracts, data, goodwill or anticipated savings
  • Any indirect or consequential loss
  • Any loss arising from your reliance on content on this site
  • Any loss arising from your use of, or inability to use, this site

If you are using this site as a consumer rather than for business purposes, this section does not affect your statutory rights.

Changes to These Terms

We may update these terms from time to time. The date at the top shows when they were last revised. Continuing to use the site after a change means you accept the updated terms.

Governing Law

These terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

Shipping and Returns

Last updated August 2026

Shipping

We currently ship within the UK and to Australia, Canada, France, Germany, New Zealand, Switzerland and the USA. We plan to expand our shipping destinations over time.

Shipping costs

  • UK: £3.95 flat rate
  • Europe: £10.99
  • Rest of world: £14.99

Dispatch and delivery

Orders are dispatched within 2 to 4 business days of purchase. Business days are Monday to Friday and exclude weekends and UK public holidays.

Once dispatched, estimated delivery times are:

  • UK: 2 to 4 business days
  • Europe: 5 to 8 business days
  • Rest of world: 10 to 15 business days, depending on customs

You will receive a confirmation email with tracking information once your order has been dispatched.

Carrier

All orders are shipped via Royal Mail. Delivery times may vary depending on destination, time of year, and Royal Mail service levels.

Customs, Duties and Import Charges

For orders shipped outside the UK, any customs duties, import taxes or handling fees charged by the destination country are the responsibility of the customer. These are not included in the price you pay at checkout and are outside our control.

Returns and Cancellations

Your right to cancel

If you are a consumer in the UK or EU, you have the right to cancel your order within 14 days of receiving it, without giving a reason. To cancel, email us at info@herwisdom.uk with your order number.

Once you have told us you wish to cancel, you have a further 14 days to return the item to us. Items must be returned in their original condition and suitable for resale.

Return postage

The customer is responsible for the cost of return postage on cancelled orders. We recommend using a tracked service, as we cannot issue a refund for items that do not reach us.

Refunds

We will refund the price of the item and the standard delivery cost you originally paid within 14 days of receiving the returned item. If the returned item shows signs of use beyond what is necessary to inspect it, we may reduce the refund accordingly.

Damaged or incorrect items

If your order arrives damaged, faulty or incorrect, please contact us at info@herwisdom.uk within 30 days of delivery with your order number and a clear photo of the issue. We will arrange a replacement or full refund, including return postage, at no cost to you.

Nothing in this policy affects your statutory rights.

Support Hours

Monday to Friday, 9:00am to 6:00pm UK time. We aim to respond to all enquiries within these hours.

Delays Outside Our Control

While we make every effort to dispatch orders on time, we are not responsible for delivery delays caused by postal disruption, carrier delays, customs processing, or other circumstances beyond our control.

Be So Good That You Can't F*cking Break, front cover
Be So Good That You Can't F*cking Break, back cover
The Book

Be So Good That You Can't F*cking Break

Unlearning, rebuilding, and becoming the strongest version of yourself.

£20.99

This is a direct confrontation with the habits, beliefs, and patterns keeping you stuck. Chloe Ndaya doesn't hand you a formula. She hands you the actual process, mindset, environment, discipline, identity, that took her from stagnant to unshakeable, and shows you how to walk it yourself.

Not a book for passive growth. It's for the reader who is tired of shrinking, doubting, and settling, and ready to rebuild from truth instead.

Choose your shipping destination
Buy Now, Shipping To The UK Buy Now, Shipping To Europe Buy Now, Shipping Outside The UK And Europe

The hardcover design shown is used for marketing purposes only. Your order will include a paperback copy. Shipping costs, delivery times, and customs information are shown at checkout. Full details in our Shipping & Returns policy.

What's Inside

Four Parts, One Complete Process

I

The True Beginning Of Success

Success starts with your mindset before it starts with your business. Unpacking how your past, your self-talk, and your emotional intelligence quietly set the ceiling on everything else.

II

Growing Beyond Your Surroundings

Who and what you allow into your life will either expand you or anchor you. On letting go of people, spaces, and habits that no longer match who you're becoming.

III

Execution Requires Discipline

Motivation comes and goes. Discipline is what's left when it does. On consistency, sacrifice, accountability, and doing the work nobody sees.

IV

Becoming Whole

Embodiment, not achievement, is the final stage. On relationships, health, money, and what it actually feels like to become the person you set out to be.